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In her early sixties, Bobbie Horowitz, award-winning entertainment professional and certified image consultant, needed to restore her shape and health. She relentlessly researched options and designed her plan, which worked so well, others asked for help. She designed a coaching system that’s helped many design their own path to fitness.

Bobbie has been involved in several different areas of activity in the 77 years she’s lived thus far. She now realizes they’re all related. She’s become aware that her mission has always been to bring joy into people’s lives and thereby help people love themselves. “Be the Star You Truly Are” is her motto!


She graduated “First In Class” from the Labor Relations School at Cornell University in 1961. In 1964 she received her license in Secondary Education from Columbia Teacher’s College. As a graduate student – while also working as a substitute teacher in NYC Jr. High Schools that were considered “difficult” – she worked as an economic researcher at Drechsler & Leff, a labor relations law firm founded by her maternal grandfather David Drechsler, who helped Sidney Hillman found the Men’s Clothing Workers of America in 1914 and in which her dad, Morty Horowitz, was senior partner. The firm represented management in industries that realized their employees were important if the companies were to succeed.  Among the clients represented were the NY Hotel Association and The Men’s Clothing Association.


When her son, David, was in kindergarten she followed her childhood passion and plowed into NY Theater. She began by studying with Stella Adler and Gene Frankel who became like family to her. She also studied with and became close with Lee Strasberg.  She continues to perform and to write songs and produce cabaret shows. She produced theater and events, including the Drama Desk Awards and musicals and plays in New York, London and other US cities.

She won the 1988 MAC Award for the act she performed with her former songwriting partner Sharon “Spector” Schapow.

She recently won both the 2016 and the 2017 MAC Award for Best Emcee for her series: “It’s Just a Number!”in which she honors people who are over the age of 50 (usually way over!) and are achieving great things in their lives. Performers of all ages perform in their honor. She has been producing this series since just before she turned 75 years old.

She has become a well-known member of the NYC entertainment community.  You can see her full entertainment resume on www.bobbiehorowitzproductions.inc.


She attributes much of the positive response she got as a cabaret performer to the “look” she’d learned to achieve as a result having been analyzed by an image consultant.  This led her to become a Certified Image Consultant, so that she’d be able to help others.

Bobbie was on the faculty of New York University’s Film, TV & Broadcasting Dept. where she taught “How To Present Yourself At an Audition”. She also taught image classes at the T. Schreiber Studio and at Cascades High School in NYC and gave Teen Image classes in Westhampton Beach. Her corporate image seminar bookings include Cornell University and Queens and Fordham Business Schools. You can read more about her career in Image Consulting on her site www.bobbiehorowitz.com. Several testimonials from private clients and workshop attendees appear this site.

As VP for Education of the Tri State Chapter of The Association of Image Consultants International, Bobbie was a founding participant of AICI’s project with The Partnership For The Homeless.


Bobbie is also a REIKI Master

Bobbie knows that when everyone on Earth knows they can live as the star they truly are the world will live in peace.